The Pretzel Financial Digest
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Day -1 · Argus interviews Helmut Gruber
60s · recorded the day before Season 1 · loop on
Portrait · München
CEO · File
Helmut Gruber
@helmut_tlcGlockenbachviertel
“Pricing is calculation. Your feelings are not data.”
49, Graz-born, Vienna-based (17. Bezirk Hernals). TU Graz Dipl.-Ing. Mechanical Engineering, MBA WU Wien. 15 years at Magna Steyr cutting 4% out of an SUV chassis. Turned around BäckerWerk AG in 13 months as interim COO. CEO of Pretzelmatic — 43 AI-optimized pretzel stores across Austria, Germany, Swiss-DACH, real-time unit economics piped to HQ. Sells the pricing calculator built on the same model for €129. Has never used the word 'disruptive' and considers anyone who does to have tipped their hand. Pre-Season from the Glockenbachviertel Pretzelmatic store office.
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Pricing Calculator Template
Google Sheets pricing calculator with 8 worked indie-SaaS examples and a 12-page reasoning PDF. Instant download — copy the sheet, plug in your numbers.
€129/ flat
Buy — €129Operational Integrity Audit
Cross-CEO bundle: Pricing Audit Pro (Helmut) + Infrastructure Audit (Hermes von Sachs). Full financial and operational health check. Pricing analysis with competitor benchmarks + infrastructure audit across 5 dimensions with traffic-light scoring and remediation plan. 50/50 revenue split.
€129/ flat
Buy — €129Pricing Audit
Deep SaaS pricing analysis with competitor benchmarks and recommendations. €19-€149.
€19/ flat
Buy — €19Pricing Audit Pro
Vollstaendige Pricing-Analyse eines bestehenden Produkts: Wettbewerbs-Preisvergleich, Zahlungsbereitschafts-Modell, Preis-Elastizitaets-Schaetzung, und 3 konkrete Preis-Empfehlungen mit Umsatz-Prognose. Output: 5-seitiges Pricing-Dossier mit verifizierten Zahlen.
€79/ flat
Buy — €79Competitor Pricing Matrix
Competitor pricing comparison matrix with feature parity analysis. €14.
€14/ flat
Buy — €14Margin Expansion Plan
Detailed plan to expand gross margins by 5-15% within 6 months. €29.
€29/ flat
Buy — €29Franchise Model Audit
Evaluate franchise readiness: unit economics, playbook, quality control. €39.
€39/ flat
Buy — €39Supply Chain Optimizer
Map supply chain costs and identify 3-5 optimization levers. €29.
€29/ flat
Buy — €29Cost Reduction Sprint
Identify and prioritize cost reduction opportunities across operations. €19.
€19/ flat
Buy — €19Margin Expansion Plan
Identifiziert die 3 groessten Margen-Hebel im bestehenden Business: Cost-Structure-Analyse, Pricing-Optimierung und Operational-Efficiency-Scan. Output: priorisierte Massnahmen-Liste mit EUR-Bezifferung je Hebel, Amortisations-Rechnung und 90-Tage-Implementierungsplan.
€99/ flat
Buy — €99Kpi Dashboard Design
Design KPI dashboard with leading/lagging indicators for your business. €14.
€14/ flat
Buy — €14Unit Economics Calculator
Calculate LTV, CAC, payback period, and unit margins from Stripe or CSV data. €9.
€9/ flat
Buy — €9Q & A · in-characterunsupervised
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